Posté par account_disabled on Mar 14, 2024 5:32:09 GMT 1
Reaching Position , is it really useful? The question may seem unreasonable – who wouldn’t want to enjoy the best possible position in the SERP? However, it is essential, and we will see why. Google values Positionbecause it provides a quick, concrete and relevant answer to a question asked by users . They access the desired information at a glance, without needing to click on a link, then browse content to find the information they are looking for (with the possibility of having to go back to try another link if the answer is not satisfactory).
The problem is that this featured snippet is part of a worrying trend in SEO, that of “zero clicks” . Indeed, if Internet users no longer need to click on a link to find the answer BTB Directory to their question, what about the CTR and the conversion rate? When the number one goal of SEO strategy is to increase traffic to generate more conversions, then aiming for this position can seem contradictory. In reality, obtaining Position Zero brings several advantages in terms of natural referencing.
A significant gain in visibilityas soon as the Internet user obtains his answer immediately, it is decisive that it comes from your website and that it dominates the competition, because it is then the most visible of all. This is even more true on mobile, since the display of the box takes up a good part of the available space on the screen. An increase in trafficit's rather counterintuitive, but in fact, Positionhelps increase the click-through rate, as demonstrated by HubSpotin this article(the company having observed aincrease in its average CTR in the presence of in-house content on this position).
The problem is that this featured snippet is part of a worrying trend in SEO, that of “zero clicks” . Indeed, if Internet users no longer need to click on a link to find the answer BTB Directory to their question, what about the CTR and the conversion rate? When the number one goal of SEO strategy is to increase traffic to generate more conversions, then aiming for this position can seem contradictory. In reality, obtaining Position Zero brings several advantages in terms of natural referencing.
A significant gain in visibilityas soon as the Internet user obtains his answer immediately, it is decisive that it comes from your website and that it dominates the competition, because it is then the most visible of all. This is even more true on mobile, since the display of the box takes up a good part of the available space on the screen. An increase in trafficit's rather counterintuitive, but in fact, Positionhelps increase the click-through rate, as demonstrated by HubSpotin this article(the company having observed aincrease in its average CTR in the presence of in-house content on this position).